Business Plan
For 2024 Korea Youth Entrepreneurship Contest
Although our team did not win an award in 2024, reaching the finals was a meaningful achievement. I would like to briefly introduce our project below. Thank you to all my teammates for their hard work — our good-hearted social app development project will continue to grow!
The project, developed by Team Fanfield from Minjok Military High School, proposes a charity-focused crowdfunding platform designed to make donation culture more active and transparent in Korea. The platform enables anyone to create or join donation projects through money, goods, or volunteer participation. Unlike existing sites, it integrates expert and donor feedback to ensure credibility and offers tangible rewards to encourage repeated giving.
Fanfield’s business model targets youth, the general public, and corporations through SNS campaigns, volunteer networks, and celebrity fandom collaborations. Its goal is to host 20 projects and 500 donors within a year of launch, scaling to 100 projects and 6,000 donors in five years. The team plans an English-language version for global access, low-cost operation via cloud-based management, and a user-friendly UI that appeals to teenagers.
Despite technical and funding challenges, Fanfield’s mission is to cultivate a sustainable, youth-driven donation ecosystem that combines technology, transparency, and social value, continuing beyond the competition as a living platform for kindness.